WonderRoot— Matchstic’s On-the-House Rebrand
identity designer,
brand strategy support
This concept was the runner-up for the Matchstic “on-the-house” rebrand project for WonderRoot, a social change arts organization in our neighborhood. We gave away over $100,000 worth of creative time.

WonderRoot creates social change through a variety of artforms. The concept plays off the tension between being rooted and growth/possibility/wonder, which is echoed both in the name itself and our big idea—Activate Atlanta.

The brand needed to appeal to both the culture-interested public and professional artist community, so we aimed for an attention-grabbing, dynamic system. It allows materials to be ever-reimagined when considering a breadth of fundraisers, programming, artist collaborations and events.

Credits —

On The House, Pro-Bono Work
Brand Identity, Strategy, Print, Web © 2014

Role: Identity Designer & Strategy Support
Writer & Strategist: Danielle DePiper
Art Director:
Mackenzie Brookshire
Studio: Matchstic
Client: WonderRoot
© 2021 Brit Blankenship