https://britblankenship.com britblankenship Sat, 02 Jan 2021 01:35:26 +0000 https://britblankenship.com en https://britblankenship.com/Homepage Sat, 29 Jul 2017 19:54:27 +0000 britblankenship https://britblankenship.com/Homepage Brit is a Georgia-based identity designer &amp; strategist, skilled in naming, writing, and creative operations. She spends days as a creative director at Matchstic, occasional eves as a moonlight brand builder, and periodical afternoons as an adjunct professor. Get in touch https://britblankenship.com/Midtown-Union Mon, 01 Apr 2019 02:28:07 +0000 britblankenship https://britblankenship.com/Midtown-Union Project:Midtown Union—Branding/Placemaking*Graphis Silver Award Winner, Branding (Design Annual 2020)Role:design lead &amp; art director—brand identity, activationWe were tasked with creating a strategy, name and identity for a new four-block, mixed use property in Midtown Atlanta. Midtown Union will be a multipurpose landscape for life, leisure, commerce and more. With many stakeholders at the table, we had to create an identity that would appeal to a mass market, as well as the demands of developers, owners, architects, interior designers, property managers, and key tenents. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/373eb72aafccb6275928e0247cfc80e461037f258eef103b348cd6e62c2f5281/19_MidtownUnion_2000.jpg" data-mid="49404417" border="0" src="https://freight.cargo.site/w/1000/i/373eb72aafccb6275928e0247cfc80e461037f258eef103b348cd6e62c2f5281/19_MidtownUnion_2000.jpg" /> We received renderings of the signature glassy, “origami” building which led to our dynamic M mark and it’s reflective properties. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/72957d632d9622b5672ca89899a24ef509a5ed26ff55a7644e1523d6631ec105/20_MidtownUnion_2000.jpg" data-mid="49404418" border="0" src="https://freight.cargo.site/w/1000/i/72957d632d9622b5672ca89899a24ef509a5ed26ff55a7644e1523d6631ec105/20_MidtownUnion_2000.jpg" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/41efea5d2081c454aa8d9126bb0599e34df0eb16f5918b18f0e78c2ff6011aea/24_MidtownUnion_2000.gif" data-mid="49404420" border="0" src="https://freight.cargo.site/w/1000/i/41efea5d2081c454aa8d9126bb0599e34df0eb16f5918b18f0e78c2ff6011aea/24_MidtownUnion_2000.gif" />We were inspired by the space’s vision for biophilia, seeing a perfect fit for Atlanta’s quintessential “city in the trees” neighborhood. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/53147a8ccaef50178cbe0a161e850d55731746f645fcc2dc07718593dc5e7d24/03_MidtownUnion_2000.jpg" data-mid="49404401" border="0" src="https://freight.cargo.site/w/1000/i/53147a8ccaef50178cbe0a161e850d55731746f645fcc2dc07718593dc5e7d24/03_MidtownUnion_2000.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8371680df128af6c1490a8965a40e7f5b7afbde3c3cdd7753a7979f29cb4acca/11_MidtownUnion_2000.jpg" data-mid="49404409" border="0" src="https://freight.cargo.site/w/1000/i/8371680df128af6c1490a8965a40e7f5b7afbde3c3cdd7753a7979f29cb4acca/11_MidtownUnion_2000.jpg" /> The natural liveliness of the city, the lush greenery, the connectedness all manifested in one concept—Midtown Union is geographically and conceptually where natural meets urban, where the built meets the living, where the arts district meets the business district. <img width="2000" height="1332" width_o="2000" height_o="1332" data-src="https://freight.cargo.site/t/original/i/97067310c6d443e34e366845c53f75b15a23ab21a29cbdb60dc337439c0da1ae/02_MidtownUnion_2000.gif" data-mid="49404400" border="0" src="https://freight.cargo.site/w/1000/i/97067310c6d443e34e366845c53f75b15a23ab21a29cbdb60dc337439c0da1ae/02_MidtownUnion_2000.gif" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/dd243505e2c396e259103e704b97f594926117248705e92fd3dbe9a122c56a5f/08_MidtownUnion_2000.jpg" data-mid="49404406" border="0" src="https://freight.cargo.site/w/1000/i/dd243505e2c396e259103e704b97f594926117248705e92fd3dbe9a122c56a5f/08_MidtownUnion_2000.jpg" />Midtown Union becomes a reflective vessel—a window that invites interaction between people, art and nature. We used a variety reflective material, distortion and mirror play in our work to further expound on this idea. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e9e6c15c51d7b47d370b9886e244ac627111af6d20442c445a2c13b39a477884/07_MidtownUnion_2000.jpg" data-mid="49404405" border="0" src="https://freight.cargo.site/w/1000/i/e9e6c15c51d7b47d370b9886e244ac627111af6d20442c445a2c13b39a477884/07_MidtownUnion_2000.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/09b68bc7b59b3d00cc8a4f6c0fcbe2538f1a2183d9da409487cf27e056ac9d0b/15_MidtownUnion_2000.jpg" data-mid="49404413" border="0" src="https://freight.cargo.site/w/1000/i/09b68bc7b59b3d00cc8a4f6c0fcbe2538f1a2183d9da409487cf27e056ac9d0b/15_MidtownUnion_2000.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3aec72cb7cc94e9bf17aa2cece9641096e7b76f55c4a42ac457b3c91338eca78/04_MidtownUnion_2000.jpg" data-mid="49404402" border="0" src="https://freight.cargo.site/w/1000/i/3aec72cb7cc94e9bf17aa2cece9641096e7b76f55c4a42ac457b3c91338eca78/04_MidtownUnion_2000.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0afe46afef12a783d6f19c545f170c73a6798fdd7e8d37a04aec699dfe253e9d/13_MidtownUnion_2000.jpg" data-mid="49404411" border="0" src="https://freight.cargo.site/w/1000/i/0afe46afef12a783d6f19c545f170c73a6798fdd7e8d37a04aec699dfe253e9d/13_MidtownUnion_2000.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/66a7658fdaa82a648025033859f64f6af58f5ce709af9471bcad7c67b46c1030/16_MidtownUnion_2000.jpg" data-mid="49404414" border="0" src="https://freight.cargo.site/w/1000/i/66a7658fdaa82a648025033859f64f6af58f5ce709af9471bcad7c67b46c1030/16_MidtownUnion_2000.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a70f7f427cd63586e6d9cbc34422fc5383d8964a9fbbd50adae2648499a93ded/05_MidtownUnion_2000.jpg" data-mid="49404403" border="0" src="https://freight.cargo.site/w/1000/i/a70f7f427cd63586e6d9cbc34422fc5383d8964a9fbbd50adae2648499a93ded/05_MidtownUnion_2000.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d7f9ee396ee2445c393575d3b94002d4a76dcaa7a441d38ff528fd10c2569b83/17_MidtownUnion_2000.jpg" data-mid="49404415" border="0" src="https://freight.cargo.site/w/1000/i/d7f9ee396ee2445c393575d3b94002d4a76dcaa7a441d38ff528fd10c2569b83/17_MidtownUnion_2000.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/43da92f8f24ac02d68387b94a5d2ea1c7313df8d65700242ab2ccbd1ebed2c98/06_MidtownUnion_2000.jpg" data-mid="49404404" border="0" src="https://freight.cargo.site/w/1000/i/43da92f8f24ac02d68387b94a5d2ea1c7313df8d65700242ab2ccbd1ebed2c98/06_MidtownUnion_2000.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9eb75bccd6990ccf78104327fb0665a04c58a452ef625ba53f15aece9b9501b0/01_MidtownUnion_2000.jpg" data-mid="49404399" border="0" src="https://freight.cargo.site/w/1000/i/9eb75bccd6990ccf78104327fb0665a04c58a452ef625ba53f15aece9b9501b0/01_MidtownUnion_2000.jpg" /><img width="2000" height="1128" width_o="2000" height_o="1128" data-src="https://freight.cargo.site/t/original/i/27f8960d9764e9d80fee98526fc38d7795257e6a89f2affe5ca3b82b20f1c354/21_MidtownUnion_2000.jpg" data-mid="49404419" border="0" src="https://freight.cargo.site/w/1000/i/27f8960d9764e9d80fee98526fc38d7795257e6a89f2affe5ca3b82b20f1c354/21_MidtownUnion_2000.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ea91bfe5f5601af60d7bdfb741cdd4b535c03fa863722a2d2316cf43166c8849/12_MidtownUnion_2000.jpg" data-mid="49404410" border="0" src="https://freight.cargo.site/w/1000/i/ea91bfe5f5601af60d7bdfb741cdd4b535c03fa863722a2d2316cf43166c8849/12_MidtownUnion_2000.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/83abff4b82aca2eba1fca4887dcc4acbfd54ec370dec4dc378f9f3e6cdd52d26/10_MidtownUnion_2000.jpg" data-mid="49404408" border="0" src="https://freight.cargo.site/w/1000/i/83abff4b82aca2eba1fca4887dcc4acbfd54ec370dec4dc378f9f3e6cdd52d26/10_MidtownUnion_2000.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d0e0d330237257df34d4da2f66ebbb95bfce4c0a7951cb066598fa5eb965b823/09_MidtownUnion_2000.jpg" data-mid="49404407" border="0" src="https://freight.cargo.site/w/1000/i/d0e0d330237257df34d4da2f66ebbb95bfce4c0a7951cb066598fa5eb965b823/09_MidtownUnion_2000.jpg" /> Credits — Brand Identity&nbsp;© 2018 Role: Design Lead &amp; Art Director Designer &amp; Art Director: Todd Durkee Writer: Jinah KimCreative Director: Blake Howard Naming: Danielle WilsonProject Manager: Melissa Kruse Studio: Matchstic Client:&nbsp;JLL, Metlife https://britblankenship.com/Royal-Thai Sun, 01 Oct 2017 00:31:33 +0000 britblankenship https://britblankenship.com/Royal-Thai Project:Royal Thai—Aquisition Rebrand formerly 1956 by Tai Ping / Royal Thai&nbsp;*Graphis Silver Award Winner, Branding *Graphis Design Annual 2019 Award Winner Roles:lead designer, art director, brand strategist—brand identity, print, packaging, web Royal Thai inspires well-traveled spaces. In the process of an interntaional merger, they came to us for a look and voice to introduce the brand—under a new moniker—as the world’s largest producer of *axminster carpet. And the best part? This design-led company partners with artisans from all kinds of industries (fashion, architecture, multi-media...) to design their fully-custom collections. You’ll find their designs in hotel’s across the globe. &nbsp; *“Axminster” is the technical term for woven flooring in high-volume areas—think high end ballrooms, hotel entrances, yachts, casinos, convention centers...well-travelled spaces. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/09c1efe7bb215c1174fe8d95091328d0dae5a56eff9eb6432f2ef51299f10955/RT_02.jpg" data-mid="23651912" border="0" src="https://freight.cargo.site/w/1000/i/09c1efe7bb215c1174fe8d95091328d0dae5a56eff9eb6432f2ef51299f10955/RT_02.jpg" /><img width="2001" height="1281" width_o="2001" height_o="1281" data-src="https://freight.cargo.site/t/original/i/23716516ac4b2c64586065585422812eae7705dea999b4931e92bd3a5fe1f62f/RTArtboard-1-copy-9.png" data-mid="4575708" border="0" src="https://freight.cargo.site/w/1000/i/23716516ac4b2c64586065585422812eae7705dea999b4931e92bd3a5fe1f62f/RTArtboard-1-copy-9.png" /> <img width="2000" height="1280" width_o="2000" 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src="https://freight.cargo.site/w/1000/i/3aba2c90bcca7987364ec12fc02f39f919d514422a864ab80b1beca47f9665b4/RT_13.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/39394508e6b5db83a3bca1873bdc64b73774675925a3057c6fb5d9101c44a643/RT_04.jpg" data-mid="23651914" border="0" src="https://freight.cargo.site/w/1000/i/39394508e6b5db83a3bca1873bdc64b73774675925a3057c6fb5d9101c44a643/RT_04.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/91d7b3fb8ea1fb063881a3b14a18d0ce8016ba5a35f97eb0f1f506fd8fdda7b3/RT_Messaging.jpg" data-mid="23651940" border="0" src="https://freight.cargo.site/w/1000/i/91d7b3fb8ea1fb063881a3b14a18d0ce8016ba5a35f97eb0f1f506fd8fdda7b3/RT_Messaging.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b475296e56167e9b31fbb1ac7bd0ad76421a916ef6258bffa56dccc9025be3ad/RT_09.jpg" data-mid="23651920" border="0" src="https://freight.cargo.site/w/1000/i/b475296e56167e9b31fbb1ac7bd0ad76421a916ef6258bffa56dccc9025be3ad/RT_09.jpg" />We created a comprehensive system that flexes with both core and trend elements. A bank of textures and trend palette are built to be expanded and reimagined as the brand grows, thus reflecting the design-centric and collaborative values that Royal Thai embodies. <img width="2001" height="1281" width_o="2001" height_o="1281" data-src="https://freight.cargo.site/t/original/i/2462695141739925ed22c6c1993cd6b18d834be63300e10a979e3481901b22d5/RTArtboard-1-copy-15-100.jpg" data-mid="4575702" border="0" src="https://freight.cargo.site/w/1000/i/2462695141739925ed22c6c1993cd6b18d834be63300e10a979e3481901b22d5/RTArtboard-1-copy-15-100.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8f4a8882d8f09a471e984e5bd8f6f82b7c02763088c8212b30da3d51cccfde14/RT_20.jpg" data-mid="23651931" border="0" src="https://freight.cargo.site/w/1000/i/8f4a8882d8f09a471e984e5bd8f6f82b7c02763088c8212b30da3d51cccfde14/RT_20.jpg" /> Credits — Brand Identity, Brand Strategy, Messaging, Print, Packaging © 2018 Role: Design Lead, Art Director, Strategist Designers: Kalib Moore, Jason Combs, David Sizemore, Courtney Perets, Meghan Stewart Strategist &amp; Writer: Danielle DePiper Project Manager: Lauren Hood Studio: Matchstic Client: Royal Thai https://britblankenship.com/Ameris-Bank Mon, 23 Dec 2019 18:34:41 +0000 britblankenship https://britblankenship.com/Ameris-Bank Project:Ameris Bank and Fidelidty Bank Merger Rebrand *Graphis Silver award-winner *Featured on UnderConsideration’s Brand New Role:lead designer &amp; art director—brand identity, launch&nbsp; campaign, signage, print, video, digital activationWith the Ameris and Fidelity Bank merger came the challenge of building on both brands’ existing equity—while positioning them as a southeastern leader—without losing the traction they have built in their legacy markets.&nbsp;To develop a considered yet cohesive brand identity, we would need to dive deep into each bank’s design history, extract what was working well, and emerge with a vision that represented the best of both brands. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/203a33b57ed20082673252af17a5557d7a6d84286069ea3033aa45e8b715e4ff/01_Ameris.jpg" data-mid="57143760" border="0" src="https://freight.cargo.site/w/1000/i/203a33b57ed20082673252af17a5557d7a6d84286069ea3033aa45e8b715e4ff/01_Ameris.jpg" /><img width="2000" height="1308" width_o="2000" height_o="1308" data-src="https://freight.cargo.site/t/original/i/ee50da39d111501422a6f6c31a0a8abf675093ad9738a3e5c3ea5e1a631eb90f/16_Ameris.gif" data-mid="57145707" border="0" src="https://freight.cargo.site/w/1000/i/ee50da39d111501422a6f6c31a0a8abf675093ad9738a3e5c3ea5e1a631eb90f/16_Ameris.gif" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/41aa098b710b208a7be8d08fa623e46075af8ace7bc4f158f77027f2762a11fc/04_Ameris.jpg" data-mid="57143763" border="0" src="https://freight.cargo.site/w/1000/i/41aa098b710b208a7be8d08fa623e46075af8ace7bc4f158f77027f2762a11fc/04_Ameris.jpg" />We discovered strong affinities for Fidelity’s recognizable lion symbol and the confident, patriotic typography and palette Ameris had developed. But harmonizing these elements would require a careful approach and many, many lion drawings. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6510f2d8002ab34e4248c86c6fc4fc4a2f2f87eb4117ea9e30848503ee1b163d/03_Ameris.jpg" data-mid="57143762" border="0" src="https://freight.cargo.site/w/1000/i/6510f2d8002ab34e4248c86c6fc4fc4a2f2f87eb4117ea9e30848503ee1b163d/03_Ameris.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/382916a5469d1f4e87e20ed6aef01e1c28fa46a40d95954d2fb79fd95e44bc58/11_Ameris.jpg" data-mid="57143770" border="0" src="https://freight.cargo.site/w/1000/i/382916a5469d1f4e87e20ed6aef01e1c28fa46a40d95954d2fb79fd95e44bc58/11_Ameris.jpg" />After an anatomical form study, we began to evolve Fidelity’s lion to be more representative, incorporating perfect circles and dialing in on an expression that felt simultaneously fierce and dependable. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a04cfa5770202e7b45fa82c2947e44148feb38da78fd2202e5bd2d7260a0202f/09_Ameris.jpg" data-mid="57143768" border="0" src="https://freight.cargo.site/w/1000/i/a04cfa5770202e7b45fa82c2947e44148feb38da78fd2202e5bd2d7260a0202f/09_Ameris.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9367cd0d92ce0c64e5035484e57e5b59d0cabab16bb5191431afd55f0d0403c5/08_Ameris.jpg" data-mid="57143767" border="0" src="https://freight.cargo.site/w/1000/i/9367cd0d92ce0c64e5035484e57e5b59d0cabab16bb5191431afd55f0d0403c5/08_Ameris.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6ec3e9e839864c501eae6c6faaf9a13ef3d1645beb3549f04e110f7e24009e8c/07_Ameris.jpg" data-mid="57143766" border="0" src="https://freight.cargo.site/w/1000/i/6ec3e9e839864c501eae6c6faaf9a13ef3d1645beb3549f04e110f7e24009e8c/07_Ameris.jpg" />Our strategy positions them as a confident team of bankers that will scrap convention to get things done for people. To help express this position, we landed on a bold and feisty brand voice that will help them stand out—and stand up to big-box banks. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1f7777578ab7d6b8a20603f7ca62dc295d2eb87cb456291a32a17fb0027e6d97/02_Ameris.jpg" data-mid="57143761" border="0" src="https://freight.cargo.site/w/1000/i/1f7777578ab7d6b8a20603f7ca62dc295d2eb87cb456291a32a17fb0027e6d97/02_Ameris.jpg" /><img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/dd6444f156ba2376d6ace1a2c3fa66f6836676657b70f4236a3a7db78f2c63a8/13_Ameris.png" data-mid="57143772" border="0" src="https://freight.cargo.site/w/1000/i/dd6444f156ba2376d6ace1a2c3fa66f6836676657b70f4236a3a7db78f2c63a8/13_Ameris.png" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1c2e74118927e5de6f776d25e3bf52f347edcf36b6f90157c455a4b13bd9f4a7/15_Ameris.gif" data-mid="57143775" border="0" src="https://freight.cargo.site/w/1000/i/1c2e74118927e5de6f776d25e3bf52f347edcf36b6f90157c455a4b13bd9f4a7/15_Ameris.gif" />We created a bold and consistent system that would both command confidence and signal change. And we helped deploy the new brand across credit cards, ATM installations, an essence video, and signage to ensure the merged brand entered the world strong. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bb81c69eba1509c28ff5b55c90ff3c10cd1aac02751c2b67f52702a1ccb5c996/10_Ameris.jpg" data-mid="57143769" border="0" src="https://freight.cargo.site/w/1000/i/bb81c69eba1509c28ff5b55c90ff3c10cd1aac02751c2b67f52702a1ccb5c996/10_Ameris.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b8b62fb8ddbb8c53e397d867257d92ed0e4fde9cfb0a595308b92e5136b47bd7/05_Ameris.jpg" data-mid="57143764" border="0" src="https://freight.cargo.site/w/1000/i/b8b62fb8ddbb8c53e397d867257d92ed0e4fde9cfb0a595308b92e5136b47bd7/05_Ameris.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ebcc4484a21f43ccccbe50b844bb6e3915fa7275a9e6602909303922bebabfae/06_Ameris.jpg" data-mid="57143765" border="0" src="https://freight.cargo.site/w/1000/i/ebcc4484a21f43ccccbe50b844bb6e3915fa7275a9e6602909303922bebabfae/06_Ameris.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/93e1368ec0e33b0d9d6e88726fe998d7301b1ffa156a91fd774fbff11b26ec64/14_Ameris.gif" data-mid="57143774" border="0" src="https://freight.cargo.site/w/1000/i/93e1368ec0e33b0d9d6e88726fe998d7301b1ffa156a91fd774fbff11b26ec64/14_Ameris.gif" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/45ae2d2875589c5514a40e0152b8f827641b6035dec0f475cc0e21ff1aae514c/12_Ameris.jpg" data-mid="57143771" border="0" src="https://freight.cargo.site/w/1000/i/45ae2d2875589c5514a40e0152b8f827641b6035dec0f475cc0e21ff1aae514c/12_Ameris.jpg" /> Credits — Brand Identity&nbsp;© 2018 Role: Design Lead &amp; Art Director Designers: Jason Combs, Gray Hauser Writer &amp; Strategist: Danielle WilsonProject Manager: Cody Goshert Studio: MatchsticSignage Partner: CBREVideo Partner: Story First Client:&nbsp;Ameris Bank https://britblankenship.com/Tabi Sat, 05 Dec 2020 01:49:04 +0000 britblankenship https://britblankenship.com/Tabi Project:Tabi— Product Branding*Graphis Design Annual 2022, Honorable Mention Role:lead designer &amp; art director—brand identity, packaging PolyVision is a global manufacturer known for crafting innovative writing surfaces and architectural panels for the modern workspace. They needed a brand name for their product line, product names, visual and verbal identity system and packaging for their newest line of B2C collaboration tools.&nbsp; <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1a27f7d56df0080824953462c5b2e53f079ee07a9332de540f0060547a0113fb/06_Tabi.jpg" data-mid="91104646" border="0" src="https://freight.cargo.site/w/1000/i/1a27f7d56df0080824953462c5b2e53f079ee07a9332de540f0060547a0113fb/06_Tabi.jpg" /> After exploring the materiality, design, and benefits of this family of products, we determined that they sit at the corner of high-design and high functionality.We named the brand Tabi: a fabricated, yet human-sounding name that relates to the idea of staying organized and keeping tabs on the next task. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6fe756178315b55bf246592bdfe9ffd725a92ce120fac3997d8e46c011e7b940/07_Tabi.jpg" data-mid="91104647" border="0" src="https://freight.cargo.site/w/1000/i/6fe756178315b55bf246592bdfe9ffd725a92ce120fac3997d8e46c011e7b940/07_Tabi.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ed61c4dd682ca5f732f11cbc8c04748e09d9380bc35082899d95f38869e9b535/08_Tabi.jpg" data-mid="91104648" border="0" src="https://freight.cargo.site/w/1000/i/ed61c4dd682ca5f732f11cbc8c04748e09d9380bc35082899d95f38869e9b535/08_Tabi.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/78fc90fad5b64caea3f4f21785df0620913e2508ec3c2757f0e5004ec1e9c295/05_Tabi.jpg" data-mid="91104645" border="0" src="https://freight.cargo.site/w/1000/i/78fc90fad5b64caea3f4f21785df0620913e2508ec3c2757f0e5004ec1e9c295/05_Tabi.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/71db7244fa2828d6fb0272ff6cf35b2e291f76100d854ba553c2f6d9cbe095e2/12_Tabi.jpg" data-mid="91104652" border="0" src="https://freight.cargo.site/w/1000/i/71db7244fa2828d6fb0272ff6cf35b2e291f76100d854ba553c2f6d9cbe095e2/12_Tabi.jpg" /> Then we named the product line underneath Tabi to feel like a nice, tight family that work well side by side and each evoke a sense of their distinct attributes. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c70582b2a93975d10a2a40248c42c1844c37afe93996ab02a404033259d5a2eb/01_Tabi.jpg" data-mid="91104641" border="0" src="https://freight.cargo.site/w/1000/i/c70582b2a93975d10a2a40248c42c1844c37afe93996ab02a404033259d5a2eb/01_Tabi.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/47e299145897fa1ab5f7eb9319a66363bb1c1668fbda0e2da14bbb874c95775a/13_Tabi.jpg" data-mid="91104653" border="0" src="https://freight.cargo.site/w/1000/i/47e299145897fa1ab5f7eb9319a66363bb1c1668fbda0e2da14bbb874c95775a/13_Tabi.jpg" /> To uniquely showcase the line, we dreamt up the House of Tabi, an imaginative and fictitious architectural space with surrealistic mysteries. We partnered with Alexis Christodoulou Studio on the vision, styling, and art direction. <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/9bcdcc8dbe2b2badab10f82ccf040eb2c27dbc00c32f1b4ecd42a90f409d9722/22_Tabi.jpg" data-mid="91104662" border="0" src="https://freight.cargo.site/w/1000/i/9bcdcc8dbe2b2badab10f82ccf040eb2c27dbc00c32f1b4ecd42a90f409d9722/22_Tabi.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/39c281c4d5d0497bab6338071589094f148f9be04d9337fe5758d702b9acba74/14_Tabi.jpg" data-mid="91104654" border="0" src="https://freight.cargo.site/w/1000/i/39c281c4d5d0497bab6338071589094f148f9be04d9337fe5758d702b9acba74/14_Tabi.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/001025fc0a7fd7f42959271c13988dccba288fd7e03a599d40cc66d7e7237e02/19_Tabi.jpg" data-mid="91104659" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/001025fc0a7fd7f42959271c13988dccba288fd7e03a599d40cc66d7e7237e02/19_Tabi.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/c20a385be245a428c16b6c70fc4810dc698e1998e6bf6da3aeb8f52a92f065c1/20_Tabi.jpg" data-mid="91104660" border="0" src="https://freight.cargo.site/w/1000/i/c20a385be245a428c16b6c70fc4810dc698e1998e6bf6da3aeb8f52a92f065c1/20_Tabi.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/8251d24ebfc0e6b3f627f2eee9544d3ecfed83e0937aaef1594a84b2701c22d7/18_Tabi.jpg" data-mid="91104658" border="0" src="https://freight.cargo.site/w/1000/i/8251d24ebfc0e6b3f627f2eee9544d3ecfed83e0937aaef1594a84b2701c22d7/18_Tabi.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/000a0003c2773bc2384f0a91a1437e4945ec682dc6b226f25d116770ed8e8fe5/21_Tabi.jpg" data-mid="91104661" border="0" src="https://freight.cargo.site/w/1000/i/000a0003c2773bc2384f0a91a1437e4945ec682dc6b226f25d116770ed8e8fe5/21_Tabi.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/1cc7aa2beded68352f30b2ff860373adf0b011fb21f3c50ff611367f849af6de/15_Tabi.jpg" data-mid="91104655" border="0" src="https://freight.cargo.site/w/1000/i/1cc7aa2beded68352f30b2ff860373adf0b011fb21f3c50ff611367f849af6de/15_Tabi.jpg" /> Credits — Brand Identity © 2020 Creative Direction: Brit Blankenship, Danielle Wilson Design, Packaging, Print &amp; Art Direction: Brit Blankenship, Gray Hauser, Miruna Talpas3D Rendering Artist: Alexis Christodoulou StudioProp Styling: Alexis Christodoulou Studio, Brit Blankenship, Miruna Talpas Writer: Danielle Wilson Naming &amp; Strategy: Sarah Gail Hughes, Danielle Wilson Project Manager: Melissa Kruse Studio: Matchstic Client: PolyVision https://britblankenship.com/Bell-Cabinetry-Design Wed, 09 Aug 2017 02:23:04 +0000 britblankenship https://britblankenship.com/Bell-Cabinetry-Design Project:Bell Cabinetry &amp; Design—Rebrand formerly Bell Kitchen &amp; Bath Studios *PRINT’s Regional Design Award Winner *Featured on Brand New’s Friday Likes *Graphis Silver Award Winner, Branding Roles:lead designer &amp; art director—brand identity, print, web, photography &amp; videography Bell is a third-generation cabinetmaking company. They continue to hand-craft traditional cabinets, but recently added a German manufacturing system to expand their capabilities. We created an identity to compliment this signature, “southern modern” style. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/4976ef0f5bdc0f0290a155112fee1579c165f7c05e77d6c7aa3ac5e1588fd059/Bell_01.jpg" data-mid="2693782" border="0" src="https://freight.cargo.site/w/1000/i/4976ef0f5bdc0f0290a155112fee1579c165f7c05e77d6c7aa3ac5e1588fd059/Bell_01.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8f758582396b731e1b77144a0974202f0949a0ce8180239368276a5ab0f0273c/Bell_05.jpg" data-mid="2693790" border="0" src="https://freight.cargo.site/w/1000/i/8f758582396b731e1b77144a0974202f0949a0ce8180239368276a5ab0f0273c/Bell_05.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/26e180f7fa3e8d0f9df3cd74bd50eac5441e181a3956cd989c91036cefd9e3c4/Bell_11.jpg" data-mid="23654936" border="0" src="https://freight.cargo.site/w/1000/i/26e180f7fa3e8d0f9df3cd74bd50eac5441e181a3956cd989c91036cefd9e3c4/Bell_11.jpg" /> Bell has three audiences: interior designers, builders and homeowners. To an interior designer, the brandmark may feel appropriately modern, like the sans serif logos of most european cabinetmakers. A builder probably recalls stencil labels on packing crates. A homeowner may see type reminiscent of her Vogue mastheads. We intended all three. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7b887c1582569888bb9048926fb8dca21d92b817b6a4847608393c567ba8dcbe/Bell_13.jpg" data-mid="23654942" border="0" src="https://freight.cargo.site/w/1000/i/7b887c1582569888bb9048926fb8dca21d92b817b6a4847608393c567ba8dcbe/Bell_13.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c0afe3450e5051e4302931bf644546ed02e04399c96d1db12e930e433398358f/Bell_04.jpg" data-mid="23654861" border="0" src="https://freight.cargo.site/w/1000/i/c0afe3450e5051e4302931bf644546ed02e04399c96d1db12e930e433398358f/Bell_04.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6809d4da0a3697877bfa1d0870d5e8bd2d54cbff592963b42e28d46668ceb9b6/Bell_07.jpg" data-mid="2693794" border="0" src="https://freight.cargo.site/w/1000/i/6809d4da0a3697877bfa1d0870d5e8bd2d54cbff592963b42e28d46668ceb9b6/Bell_07.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/376f0a1cf878392e40077d767315ca815014f6cea592ba24f63e8cfb3a0ef3f0/Bell_18.jpg" data-mid="23654945" border="0" src="https://freight.cargo.site/w/1000/i/376f0a1cf878392e40077d767315ca815014f6cea592ba24f63e8cfb3a0ef3f0/Bell_18.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5df37eb4d9be34f8b07467ec90e6a1bbb2df2abd63603b9d80725c92db5f2c46/Bell_08.jpg" data-mid="2693797" border="0" src="https://freight.cargo.site/w/1000/i/5df37eb4d9be34f8b07467ec90e6a1bbb2df2abd63603b9d80725c92db5f2c46/Bell_08.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9caab16bc748ed66f3cce98641e709e1821dc68a64c98865af3600655cc85121/Bell_09.jpg" data-mid="2693799" border="0" src="https://freight.cargo.site/w/1000/i/9caab16bc748ed66f3cce98641e709e1821dc68a64c98865af3600655cc85121/Bell_09.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9dcac12093bab54a57ea2b8169a6987d587afff613fae9fa82a73038c799bf48/Bell_17.jpg" data-mid="23654943" border="0" src="https://freight.cargo.site/w/1000/i/9dcac12093bab54a57ea2b8169a6987d587afff613fae9fa82a73038c799bf48/Bell_17.jpg" />To further differentiate the brand, we directed shoots to achieve a signature photo style. Bell’s photography feels warm and well-lived. Kitchens, baths and mudrooms are central arteries to the home, so we styled scenes to either incorporate daily moments, or to insinuate that someone has just exited the frame. We experimented with styled vignettes and motion blurs to create scenes far removed from the cold, lifeless portfolios of Bell’s competitors. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b59bf048bd0f1911bc9fd7c2f0d1b9c2d867d0ac77b60cf07f7b3a8330acfbfe/Bell_14.jpg" data-mid="3451256" border="0" src="https://freight.cargo.site/w/1000/i/b59bf048bd0f1911bc9fd7c2f0d1b9c2d867d0ac77b60cf07f7b3a8330acfbfe/Bell_14.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d3958b27b3342f30382755d1214b0b5bfd8dfe430ed2b19fbb2a98624b62e326/Bell_06.jpg" data-mid="2693792" border="0" src="https://freight.cargo.site/w/1000/i/d3958b27b3342f30382755d1214b0b5bfd8dfe430ed2b19fbb2a98624b62e326/Bell_06.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0ac4b1140e80b2763500779190faf4cea10a22cdc636ed90f643389746f6a053/Bell_15.jpg" data-mid="3451305" border="0" src="https://freight.cargo.site/w/1000/i/0ac4b1140e80b2763500779190faf4cea10a22cdc636ed90f643389746f6a053/Bell_15.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e6ef338d232a490a046a03467014353283c0f3b36d27d5ea0cb42a6efddcabbc/Bell_12.jpg" data-mid="2693805" border="0" src="https://freight.cargo.site/w/1000/i/e6ef338d232a490a046a03467014353283c0f3b36d27d5ea0cb42a6efddcabbc/Bell_12.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/95ab4293d88181e6b09b25738eb98b36a8b8255c1855a14ae83a0ef0b1da7eb2/Bell_19.jpg" data-mid="23654935" border="0" src="https://freight.cargo.site/w/1000/i/95ab4293d88181e6b09b25738eb98b36a8b8255c1855a14ae83a0ef0b1da7eb2/Bell_19.jpg" /> We were also engaged to create a fresh site to launch the brand. We built a brand-forward, concept-driven site with UX in mind. For starters, the brand lockup below above is brought to life in the menu animation. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c7d70900086df018e4e776c61cb88dd1d5e384067166c7c85b1002d0941d840c/Bell_02.jpg" data-mid="2693784" border="0" src="https://freight.cargo.site/w/1000/i/c7d70900086df018e4e776c61cb88dd1d5e384067166c7c85b1002d0941d840c/Bell_02.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a64c96b3d90499fb910eddda1abc594e6889df509fa7e6d7ddabae57b1df3d92/Bell-Menu-Function.gif" data-mid="3450586" border="0" src="https://freight.cargo.site/w/1000/i/a64c96b3d90499fb910eddda1abc594e6889df509fa7e6d7ddabae57b1df3d92/Bell-Menu-Function.gif" /> Site Concept Unlike competitors, Bell’s cabinetry is designed, built and installed in-house. Looking down from the design showroom, windows reveal a factory floor below where craftsmen and machinery cut, construct and finish the cabinets before delivery. The site mimics this client experience with its own “windows” that peel back the curtain to reveal the cabinetmaking process. A textured film reel documents the behind-the-scenes, while the forefront of the UI remains as polished and precise as Bell’s finished product. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7118bb6ce744e4f72a4dde737054be3eb993a76902e29dd6a7b785d697b6cadb/Bell-Landing-Screen.gif" data-mid="3450585" border="0" src="https://freight.cargo.site/w/1000/i/7118bb6ce744e4f72a4dde737054be3eb993a76902e29dd6a7b785d697b6cadb/Bell-Landing-Screen.gif" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/fd248099318ae99a3839abcb570cfea163df336acedcd215b34314ab2bed4ada/Bell-Studio-Slider.gif" data-mid="3450588" border="0" src="https://freight.cargo.site/w/1000/i/fd248099318ae99a3839abcb570cfea163df336acedcd215b34314ab2bed4ada/Bell-Studio-Slider.gif" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/85dd62ee766a35bd2a835ea25d0fc42c70727c86d092e3469bb81a2d12bedfe9/Bell-Footer.gif" data-mid="3450584" border="0" src="https://freight.cargo.site/w/1000/i/85dd62ee766a35bd2a835ea25d0fc42c70727c86d092e3469bb81a2d12bedfe9/Bell-Footer.gif" /><img width="2000" height="1128" width_o="2000" height_o="1128" data-src="https://freight.cargo.site/t/original/i/a11b3c9f1417a341f7413efc0d2aae86ece4384bd3859b83060241e739519dc4/Bell_16.jpg" data-mid="7554467" border="0" src="https://freight.cargo.site/w/1000/i/a11b3c9f1417a341f7413efc0d2aae86ece4384bd3859b83060241e739519dc4/Bell_16.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5a2072d21099351d581a6e5d0316d12611bd8bd8a50c7fa5bbc28c187f7a52a8/Bell_10.jpg" data-mid="2693801" border="0" src="https://freight.cargo.site/w/1000/i/5a2072d21099351d581a6e5d0316d12611bd8bd8a50c7fa5bbc28c187f7a52a8/Bell_10.jpg" /> Credits — Brand Identity, Name Strategy, Brand Strategy, Messaging, Print, Web, Photography, Videography © 2017 Role: Design Lead &amp; Art Director Strategy &amp; Messaging: Danielle DePiperWeb Designer: Courtney PeretsCreative Direction: Blake HowardBrand Photography: Rustic WhiteVideographer: Mary Claire Stewart Studio: Matchstic Client: Bell Cabinetry &amp; Design https://britblankenship.com/Gresham-Smith Thu, 19 Apr 2018 20:33:18 +0000 britblankenship https://britblankenship.com/Gresham-Smith Project:Gresham Smith—Rebrand formerly Gresham, Smith and Partners*Featured in LogoLounge, Book 12 *Graphis Silver Award Winner, Branding Role:lead designer &amp; art director— brand identity, print, web, interiors, brand consulting This international architecture, engineering and design practice launched a new name, mark and identity system to celebrate their bicentenial anniversary. The work is grounded in a fresh brand strategy, encapsulated by Gresham Smith’s brand promise and tagline: Genuine Ingenuity <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/dfa01ca14540bbda5c10e9294d5bf485b5a58c1821c617cbab647ff1ddc47787/GreshamSmith_06.jpg" data-mid="23936092" border="0" src="https://freight.cargo.site/w/1000/i/dfa01ca14540bbda5c10e9294d5bf485b5a58c1821c617cbab647ff1ddc47787/GreshamSmith_06.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/770064cedd4f5ca7569211b43926063c2fec078b9570309bc3fc5cb1674e87c0/GreshamSmith_10.jpg" data-mid="23936099" border="0" src="https://freight.cargo.site/w/1000/i/770064cedd4f5ca7569211b43926063c2fec078b9570309bc3fc5cb1674e87c0/GreshamSmith_10.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a270864dd5cb7c16bc6cbb4c633025bfc23e8c06e6a40793d897326fb79b5735/GreshamSmith_08.jpg" data-mid="23936095" border="0" src="https://freight.cargo.site/w/1000/i/a270864dd5cb7c16bc6cbb4c633025bfc23e8c06e6a40793d897326fb79b5735/GreshamSmith_08.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6321ae242819d41cf34a401a62708d8194d22604dfd51ff95453a91917807c05/GreshamSmith_05.jpg" data-mid="23936091" border="0" src="https://freight.cargo.site/w/1000/i/6321ae242819d41cf34a401a62708d8194d22604dfd51ff95453a91917807c05/GreshamSmith_05.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/23a97a51082156da80243ea205dae1f3ba6a1248f7c8e7f21b33e42d5d0512ed/GreshamSmith_07.jpg" data-mid="23936093" border="0" src="https://freight.cargo.site/w/1000/i/23a97a51082156da80243ea205dae1f3ba6a1248f7c8e7f21b33e42d5d0512ed/GreshamSmith_07.jpg" />Gresham Smith’s mark is composed of two primary geometric shapes. The circle is a symbol of totality, feeling global and whole. It is rounded and soft, representing the first word in their brand promise, "Genuine." The triangle is precise with upward and forward momentum, signaling progress and "Ingenuity." Together, these shapes illustrate the brand promise, forming an abstract letterform.The difference in scale between these shapes, communicates both large and&nbsp; small impacts made by the organization. Gresham Smith leaves a lasting impact by broadly shaping communities, while also achieving impeccable attention to detail through intentional relationships. Together with a modern wordmark, the entire logomark is a powerful representation of their commitment to community vitality and quality design. <img width="2000" height="3788" width_o="2000" height_o="3788" data-src="https://freight.cargo.site/t/original/i/a0644b2534108ae78af78cdbe9e42ba8197d318af459773434adc56b4ceef082/GreshamSmith_12.jpg" data-mid="23936103" border="0" src="https://freight.cargo.site/w/1000/i/a0644b2534108ae78af78cdbe9e42ba8197d318af459773434adc56b4ceef082/GreshamSmith_12.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8d5d98a7900887fafb9cebeeec6195f5b69596b017a08516b76f6ae6d9a35d9c/GreshamSmith_03.jpg" data-mid="23936087" border="0" src="https://freight.cargo.site/w/1000/i/8d5d98a7900887fafb9cebeeec6195f5b69596b017a08516b76f6ae6d9a35d9c/GreshamSmith_03.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d97359883b2dcad22a93139f20a721d52c9eec35e556691b63cf6ea7d071a7e6/GreshamSmith_01.jpg" data-mid="23936084" border="0" src="https://freight.cargo.site/w/1000/i/d97359883b2dcad22a93139f20a721d52c9eec35e556691b63cf6ea7d071a7e6/GreshamSmith_01.jpg" />This brand promise becomes the core tenant of Gresham Smith’s stable yet dynamic identity. The personality is both authentic and inspired; the typography both timeless and modern; the photography both warm and inventive; the company both relational and enterprising. The employees are people-centric pioneers. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0b818d4791bd99f3177ad9ae43ad53e4774f1b1b87810947b5e280467f96afd1/GreshamSmith_04.jpg" data-mid="23936088" border="0" src="https://freight.cargo.site/w/1000/i/0b818d4791bd99f3177ad9ae43ad53e4774f1b1b87810947b5e280467f96afd1/GreshamSmith_04.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5c206c602ec5455f0eeb6839aa400cfae391139c448f04694423d05d7130d179/GreshamSmith_11.jpg" data-mid="23936101" border="0" src="https://freight.cargo.site/w/1000/i/5c206c602ec5455f0eeb6839aa400cfae391139c448f04694423d05d7130d179/GreshamSmith_11.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6fc24e62cff0a974f4a1c1b8355b8977c3a547612c81031e8bb0c4a4d9d2210d/GreshamSmith_14.jpg" data-mid="23936106" border="0" src="https://freight.cargo.site/w/1000/i/6fc24e62cff0a974f4a1c1b8355b8977c3a547612c81031e8bb0c4a4d9d2210d/GreshamSmith_14.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1491997bae98ed3692f1a1f3c67317d8c2dba61d0bd38a30b38916fc4c44b48d/GreshamSmith_13.jpg" data-mid="23936105" border="0" src="https://freight.cargo.site/w/1000/i/1491997bae98ed3692f1a1f3c67317d8c2dba61d0bd38a30b38916fc4c44b48d/GreshamSmith_13.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8b84d3f4ca0f9023653a98cced7cd910c62170b0fc5b032c07a00f697cd7ce14/GreshamSmith_15.jpg" data-mid="23936108" border="0" src="https://freight.cargo.site/w/1000/i/8b84d3f4ca0f9023653a98cced7cd910c62170b0fc5b032c07a00f697cd7ce14/GreshamSmith_15.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6683cfb7e9d4059c7f928f5001f06fb624a3a0e5e10f355ea1ef8fd8af0bc5a0/GreshamSmith_16.jpg" data-mid="23936109" border="0" src="https://freight.cargo.site/w/1000/i/6683cfb7e9d4059c7f928f5001f06fb624a3a0e5e10f355ea1ef8fd8af0bc5a0/GreshamSmith_16.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/066b423ca741ee120ae17fc5e438e12fdb011a90cfea3dda31ec790905a30d43/GreshamSmith_02.jpg" data-mid="23936086" border="0" src="https://freight.cargo.site/w/1000/i/066b423ca741ee120ae17fc5e438e12fdb011a90cfea3dda31ec790905a30d43/GreshamSmith_02.jpg" />Credits — Brand Identity, Name Strategy, Brand Strategy, Messaging, Print, Digital, Launch, Training/Consulting © 2018-19 Role: Design Lead &amp; Art Director Designers: Jason Combs, Meghan Stewart, Rachel Eleanor, David Sizemore Strategists: Sarah Melnyck, Sarah Gail Niebur Writers: Danielle Wilson, Jinah KimCreative Director: Blake Howard Studio: Matchstic Client: Gresham Smith https://britblankenship.com/Keeping-Forests Sat, 02 Jan 2021 01:35:26 +0000 britblankenship https://britblankenship.com/Keeping-Forests Project:Keeping Forests— Coalition/Campaign System Branding *Honorable Mention, Graphis, 2021 Design Annual *Featured on Brand New and their Best Icons of 2020 Role:design lead &amp;&nbsp;art director—brand identity, packaging Keeping Forests is a regional coalition of landowners, conservationists, corporations and organizations work to ensure forests remain for generations to come. This diverse organization primarily needed a captivating identity that would build momentum around its effort to uphold Southern woodlands. Additionally, they they wanted to change the negative stigma associated with working forests. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/90f674187a6d5f0f735da574e1a29c03e0e51c408e1f10ebc7e26e05181f4b8a/kf_01.jpg" data-mid="93639437" border="0" src="https://freight.cargo.site/w/1000/i/90f674187a6d5f0f735da574e1a29c03e0e51c408e1f10ebc7e26e05181f4b8a/kf_01.jpg" /><img width="2000" height="854" width_o="2000" height_o="854" data-src="https://freight.cargo.site/t/original/i/6d93c53be8fcd1910650f47d07b0095c026247a55aaaf309f01c0b4797583433/kf_logos.jpg" data-mid="93639449" border="0" src="https://freight.cargo.site/w/1000/i/6d93c53be8fcd1910650f47d07b0095c026247a55aaaf309f01c0b4797583433/kf_logos.jpg" /> Logos in their landscape were visually similar—greens, trees, leaves—literal pictorial marks. We delivered a symbol with meaning to match the layers of the coalition and build affinity from multiple viewpoints. The symbol is at once a pinecone; a seed of growth for the spreading of ideas; a picture of regeneration. It is perhaps also a family tree (considering multi-generaional landowners), and it is reminescent of the hospitable pineapple. The logotype is selected for it’s visual link to parks and highway signage. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/29bca5b3d81de4086ae64ee12b3f7ef5a5ca42753a3fdd4b43e27425d1eb6792/kf_logo3.jpg" data-mid="93640806" border="0" src="https://freight.cargo.site/w/1000/i/29bca5b3d81de4086ae64ee12b3f7ef5a5ca42753a3fdd4b43e27425d1eb6792/kf_logo3.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/24ccdea33029399ba1be096be5db16e380c09af82b64b67cc20b728fb1cd2c70/kf_07.jpg" data-mid="93639443" border="0" src="https://freight.cargo.site/w/1000/i/24ccdea33029399ba1be096be5db16e380c09af82b64b67cc20b728fb1cd2c70/kf_07.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/09c7112415ae57403655e577affdd4fee68cf5e69df553b775230c32744e9e51/kf_10.jpg" data-mid="93639446" border="0" src="https://freight.cargo.site/w/1000/i/09c7112415ae57403655e577affdd4fee68cf5e69df553b775230c32744e9e51/kf_10.jpg" /><img width="1278" height="720" width_o="1278" height_o="720" data-src="https://freight.cargo.site/t/original/i/17dc9d7590bfa8fa6877f33fb27e5cef02f82915f0b212408716f6dac05c4600/1.gif" data-mid="93640488" border="0" src="https://freight.cargo.site/w/1000/i/17dc9d7590bfa8fa6877f33fb27e5cef02f82915f0b212408716f6dac05c4600/1.gif" /> The most challenging requirement of creating this identity was considering maximum adoptibility and usability. The identity needed legs for the birth of grassroots efforts and campaigns. The elements need to be accessible and useful by a wide variety of contributors with varying resources and skillsets. Hence, a flexible set of brandmarks and lockups for future partnership, two sister typefaces, and an intentional system of imagery.Early on, the idea of 100% natural color intrigued our team. We knew gathering sediment and natural dyes from the hues of raw material would be too time consuming an endeavor. However, we wanted to represet the natural, physical color identity of these Southern Forests. Two challenges dovetailed into a concise solution, when we were puzzlig over the difficulty of culling through the vast and varied photographic banks offered the project. Using extreme blurs allowed us to best represent the color textures of these forests and also provided a consistent thread through imagery that could be usable as color wash backgrounds for layering.&nbsp; These blurs and three other categories of imagery (textural, environmental action, wide shots), are built to support the need for many different subjects. For example: manufacturing and production, end users with products of Southern Forests, working forests in use, forests as habitats, raw materials, recreation, and landowners. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/4845ee2cfbde74f76e0ae361284c7cee8e00efca528f254a664b0b11bd69a296/kf_06.jpg" data-mid="93639442" border="0" src="https://freight.cargo.site/w/1000/i/4845ee2cfbde74f76e0ae361284c7cee8e00efca528f254a664b0b11bd69a296/kf_06.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8ed845052ab5f884ebabc5945f7610b9b5b9539a98290b6eed626647a2fb4ad8/kf_11.jpg" data-mid="93639447" border="0" src="https://freight.cargo.site/w/1000/i/8ed845052ab5f884ebabc5945f7610b9b5b9539a98290b6eed626647a2fb4ad8/kf_11.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d84bbdf9b4a7500bc4ad6d3c21e8b5efc6811ce04e515028b435e8e47e5658a0/kf_03.jpg" data-mid="93639439" border="0" src="https://freight.cargo.site/w/1000/i/d84bbdf9b4a7500bc4ad6d3c21e8b5efc6811ce04e515028b435e8e47e5658a0/kf_03.jpg" /><img width="2304" height="1294" width_o="2304" height_o="1294" data-src="https://freight.cargo.site/t/original/i/872745be26ffd02b1a5b305f3d88fa22dbeb03864f7b9e25c767ee7d3443dbc5/2.gif" data-mid="93639451" border="0" src="https://freight.cargo.site/w/1000/i/872745be26ffd02b1a5b305f3d88fa22dbeb03864f7b9e25c767ee7d3443dbc5/2.gif" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/96625c370bfca6fc51b95833938af9f2789d376dd3a814b22ec799c66b5fc156/kf_05.jpg" data-mid="93639441" border="0" src="https://freight.cargo.site/w/1000/i/96625c370bfca6fc51b95833938af9f2789d376dd3a814b22ec799c66b5fc156/kf_05.jpg" /> <img width="558" height="650" width_o="558" height_o="650" data-src="https://freight.cargo.site/t/original/i/0b2aab820f8d6256428643dddfefc409cd7d3ff3ced2bb71a72a7fcba7bed6a8/3.gif" data-mid="93639452" border="0" src="https://freight.cargo.site/w/558/i/0b2aab820f8d6256428643dddfefc409cd7d3ff3ced2bb71a72a7fcba7bed6a8/3.gif" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/39b0964e540ce36524b6418a5b4e20781abc951c5249be222df01ce851d94616/kf_02.jpg" data-mid="93639438" border="0" src="https://freight.cargo.site/w/1000/i/39b0964e540ce36524b6418a5b4e20781abc951c5249be222df01ce851d94616/kf_02.jpg" /> Credits — Brand Identity © 2020 Creative Direction: Danielle Wilson Art Direction: Brit Blankenship Design &amp; Design Strategy: Terry Sieting, Brit Blankenship, Kieran McMaster, Miruna Talpas, Gray Hauser Writer: Pamela Henman Strategy: Sarah Gail Hughes, Danielle Wilson Project Manager: Melissa Kruse Studio: Matchstic Client: Keeping Forests https://britblankenship.com/Atlanta-Humane-Society Sun, 14 Apr 2019 15:41:25 +0000 britblankenship https://britblankenship.com/Atlanta-Humane-Society Project:Atlanta Humane Society—Rebrand&nbsp;*Featured on UnderConsideration’s&nbsp; Brand New&nbsp; *Awarded Honorable Mention, Graphis Design Annual 2020 Role:lead designer &amp; art director—brand identity, activationAtlanta's second oldest nonprofit came to us after years of brand introversion, ready to reinvest in their presence. We dug into conversations around their past and future, and came to this question—should AHS double down on decades of brand equity or greatly revolutionize their look? <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c96d9a62cb2e6f48dc09132e9071bc51bc92e812d5a040088f35c4448d409bbf/03_AHS_2000_HeartbeatMag.jpg" data-mid="50147883" border="0" src="https://freight.cargo.site/w/1000/i/c96d9a62cb2e6f48dc09132e9071bc51bc92e812d5a040088f35c4448d409bbf/03_AHS_2000_HeartbeatMag.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/818db8f576706015c9c8c3f184e66b21892f455e7d3a2312b9f8de3ab7aae490/18_AHS_2000_History.jpg" data-mid="50147900" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/818db8f576706015c9c8c3f184e66b21892f455e7d3a2312b9f8de3ab7aae490/18_AHS_2000_History.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d5177677a5c631bf4661100064e36ca0ea715ba4b6eac7e6f1670c5610e79e5c/AHS_Brandmark_BeforeAfter.gif" data-mid="50147901" border="0" src="https://freight.cargo.site/w/1000/i/d5177677a5c631bf4661100064e36ca0ea715ba4b6eac7e6f1670c5610e79e5c/AHS_Brandmark_BeforeAfter.gif" />After investigating each outcome, we landed on a prudent answer. We lightly modernized the long-loved logo, to make it more technically sound and legible. We held tight to a color that fits well in Atlanta’s culture and care leadership. We also kept the the well documented avant garde gothic, best known from one of Atlanta’s most photographed murals. Our design strategy simplified down to the core elements that have long built Atlanta Humane’s brand presence, then injected new life into how they were activated. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/84def9415ce95d7d41cf33190edc3f774ece110a5329115b15cb178dbcffb0a5/01_AHS_2000_Billboard.jpg" data-mid="50147881" border="0" src="https://freight.cargo.site/w/1000/i/84def9415ce95d7d41cf33190edc3f774ece110a5329115b15cb178dbcffb0a5/01_AHS_2000_Billboard.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/fafaebe87a101ee4e080a06847b74241d450560e6c62abf83fb1e04c6a3c28b9/14_AHS_2000_Car.jpg" data-mid="50147896" border="0" src="https://freight.cargo.site/w/1000/i/fafaebe87a101ee4e080a06847b74241d450560e6c62abf83fb1e04c6a3c28b9/14_AHS_2000_Car.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/aa44769ff974840c6ba36b087e1e29678406b2f3cb4b393181d985b21a3aa86d/11_AHS_2000_Overview.jpg" data-mid="50147891" border="0" src="https://freight.cargo.site/w/1000/i/aa44769ff974840c6ba36b087e1e29678406b2f3cb4b393181d985b21a3aa86d/11_AHS_2000_Overview.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/eac8e849c2b521b495183d8c2f669a315a278869a199a47cdded7b0f0cc8a564/16_AHS_2000_ToteDog.jpg" data-mid="50147898" border="0" src="https://freight.cargo.site/w/1000/i/eac8e849c2b521b495183d8c2f669a315a278869a199a47cdded7b0f0cc8a564/16_AHS_2000_ToteDog.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2d586f61e5117f2b68022a5917fb7b0002e3cc1419d5c14cd62be14a89df85e7/15_AHS_2000_AnnualreportCovers.jpg" data-mid="50147897" border="0" src="https://freight.cargo.site/w/1000/i/2d586f61e5117f2b68022a5917fb7b0002e3cc1419d5c14cd62be14a89df85e7/15_AHS_2000_AnnualreportCovers.jpg" />Typography takes on the playful behavior of puppies in a pin, illustrations add an approachable layer to photography and social media, a serif adds sophistication, and the heart symbol finds new ways to interact in the graphic language. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/4c03cd468408e47472ec9b49002a9714e40a9aaecde57b5aa1beedef1996c1f9/06_AHS_2000_Tee.jpg" data-mid="50147886" border="0" src="https://freight.cargo.site/w/1000/i/4c03cd468408e47472ec9b49002a9714e40a9aaecde57b5aa1beedef1996c1f9/06_AHS_2000_Tee.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/94c6c8d340f001524a07b40312ff916c8fae220108e5f5fc3427499e733efc42/13_AHS_3000.gif" data-mid="50147895" border="0" src="https://freight.cargo.site/w/1000/i/94c6c8d340f001524a07b40312ff916c8fae220108e5f5fc3427499e733efc42/13_AHS_3000.gif" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7b9b8dbca51de72901319f3498b664a579ae2ad5a6c96e870061a07afc9df1a7/13_AHS_2000_Cat.jpg" data-mid="50147893" border="0" src="https://freight.cargo.site/w/1000/i/7b9b8dbca51de72901319f3498b664a579ae2ad5a6c96e870061a07afc9df1a7/13_AHS_2000_Cat.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ebd1496720c361ce4fd18ed36aaca03b965903c7c681fba58162223477590f0b/02_AHS_2000_AdoptionGuide.jpg" data-mid="50147882" border="0" src="https://freight.cargo.site/w/1000/i/ebd1496720c361ce4fd18ed36aaca03b965903c7c681fba58162223477590f0b/02_AHS_2000_AdoptionGuide.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ef69a51975d5ef830ec2118001e9fe4267d7a18a3b490675a92cacda56083ad0/23_AHS_GIF.gif" data-mid="53226331" border="0" src="https://freight.cargo.site/w/1000/i/ef69a51975d5ef830ec2118001e9fe4267d7a18a3b490675a92cacda56083ad0/23_AHS_GIF.gif" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/20dadd52aeaa29f0015e09e1b250cb907a405f046e23e81feeb3b813ea83371e/09_AHS_2000_Mugs.jpg" data-mid="50147889" border="0" src="https://freight.cargo.site/w/1000/i/20dadd52aeaa29f0015e09e1b250cb907a405f046e23e81feeb3b813ea83371e/09_AHS_2000_Mugs.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/ce90e084baa206ba3d47670e245f0960176cf0c95b7ed0b0914854643643d11c/17_AHS_2000_WheatPaste.jpg" data-mid="50147899" border="0" src="https://freight.cargo.site/w/1000/i/ce90e084baa206ba3d47670e245f0960176cf0c95b7ed0b0914854643643d11c/17_AHS_2000_WheatPaste.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/fd44e6fe3569374dc390cd85186b1ede37f17d55c3871f1b390af6a5cd48a6c7/10_AHS_2000_Aprons.jpg" data-mid="50147890" border="0" src="https://freight.cargo.site/w/1000/i/fd44e6fe3569374dc390cd85186b1ede37f17d55c3871f1b390af6a5cd48a6c7/10_AHS_2000_Aprons.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/4ad420a8907d192917d31df4b053e3889cc8ffb0303ba8c0f0bc138974b9b2a4/07_AHS_2000_EnamelPin.jpg" data-mid="50147887" border="0" src="https://freight.cargo.site/w/1000/i/4ad420a8907d192917d31df4b053e3889cc8ffb0303ba8c0f0bc138974b9b2a4/07_AHS_2000_EnamelPin.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0e650b99f08e3d6312ced975d8047957970d6e26e1262e88638b9750aef19f0d/05_AHS_2000_InfographicsSpread.jpg" data-mid="50147885" border="0" src="https://freight.cargo.site/w/1000/i/0e650b99f08e3d6312ced975d8047957970d6e26e1262e88638b9750aef19f0d/05_AHS_2000_InfographicsSpread.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/65408d3d6d79abfe75ac46c7c59efd89b9c63f45b40a63cec063f8bbba5f8b37/13_AHS_2000_Spread.jpg" data-mid="50147894" border="0" src="https://freight.cargo.site/w/1000/i/65408d3d6d79abfe75ac46c7c59efd89b9c63f45b40a63cec063f8bbba5f8b37/13_AHS_2000_Spread.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0c1e4691ff672224cef42f8dc20e3e7002144de99e15d74907d062b5627b304f/04_AHS_2000_MapSpread.jpg" data-mid="50147884" border="0" src="https://freight.cargo.site/w/1000/i/0c1e4691ff672224cef42f8dc20e3e7002144de99e15d74907d062b5627b304f/04_AHS_2000_MapSpread.jpg" /> The end result is an identity that retains the equity this brand has as an iconic Atlanta organization, yet extends the system to feel fresh and flexible. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f024b4ec4d89045991474d492325e208119655b9eb5bbf4e769d7e6945bddfc2/12_AHS_2000_Overview.jpg" data-mid="50147892" border="0" src="https://freight.cargo.site/w/1000/i/f024b4ec4d89045991474d492325e208119655b9eb5bbf4e769d7e6945bddfc2/12_AHS_2000_Overview.jpg" />Credits — Brand Identity © 2018-19 Role: Design Lead &amp; Art Director Designers: Meghan Stewart, Todd Durkee Strategists: Sarah Melnyk, Sarah Gail Niebur Writers: Jinah Kim, Danielle WilsonCreative Director: Blake Howard Project Manager: Melissa Kruse Studio: Matchstic Client: Atlanta Humane Society https://britblankenship.com/Booster Sat, 21 Dec 2019 22:34:39 +0000 britblankenship https://britblankenship.com/Booster Project:Booster—RebrandRole:lead designer &amp; art director—brand identity, activation, print, apparel, environmentWhat began as a look into a complex array of brand and product logos resulted in new monolithic architecture for the Booster brand. Our team helped clarify the need to reinvest in the Booster name rather than their signature product. To represent this shift towards focus, we crafted a decision-making framework centered around audience needs and a reinvigorated identity. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5f3d7e89b6e489c1336c3381bcc075be181c5229974857e251e77693fda8a199/02_Booster.jpg" data-mid="57065424" border="0" src="https://freight.cargo.site/w/1000/i/5f3d7e89b6e489c1336c3381bcc075be181c5229974857e251e77693fda8a199/02_Booster.jpg" /> Logo samples: (This logo factory mentality resulted from an entrepreneurial culture, yet ultimately created confusion.) <img width="2000" height="889" width_o="2000" height_o="889" data-src="https://freight.cargo.site/t/original/i/af3e335f85427089303f18c2adcfebaf4edf594c3183e54f3b75c392ac495996/15_Booster.jpg" data-mid="57065452" border="0" src="https://freight.cargo.site/w/1000/i/af3e335f85427089303f18c2adcfebaf4edf594c3183e54f3b75c392ac495996/15_Booster.jpg" /><img width="2000" height="1143" width_o="2000" height_o="1143" data-src="https://freight.cargo.site/t/original/i/89526e4d34b065b17d01c9cec38e0ff6fabbb9504572f872020623610e1473e2/18_Booster.jpg" data-mid="57145651" border="0" src="https://freight.cargo.site/w/1000/i/89526e4d34b065b17d01c9cec38e0ff6fabbb9504572f872020623610e1473e2/18_Booster.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1f87d417f83d53ce3f055746cbab219ef15128c4aaac88fe6bf0e95adb7ae3ea/12_Booster.jpg" data-mid="57065434" border="0" src="https://freight.cargo.site/w/1000/i/1f87d417f83d53ce3f055746cbab219ef15128c4aaac88fe6bf0e95adb7ae3ea/12_Booster.jpg" /> Simplified monolithic brand architecutre— <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6f8fd84397f3e06c1e1223a9b055d19885ac6f65661d7b32041694c4dc0bb82e/24_Booster_2000.gif" data-mid="57065422" border="0" src="https://freight.cargo.site/w/1000/i/6f8fd84397f3e06c1e1223a9b055d19885ac6f65661d7b32041694c4dc0bb82e/24_Booster_2000.gif" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3907cb8a0b9dce01f021230d350b5104a4983e8c6944032f1141d76295e482fd/03_Booster.jpg" data-mid="57065425" border="0" src="https://freight.cargo.site/w/1000/i/3907cb8a0b9dce01f021230d350b5104a4983e8c6944032f1141d76295e482fd/03_Booster.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bd3169e472664aba3ab86c83d5e8c0473376aadab6a066364c2514f2974a7bd8/08_Booster.jpg" data-mid="57065430" border="0" src="https://freight.cargo.site/w/1000/i/bd3169e472664aba3ab86c83d5e8c0473376aadab6a066364c2514f2974a7bd8/08_Booster.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/251ee8600f8bc38a3412cf78e0b2a31fd5e37388c729f23563ebc737ef134515/06_Booster.jpg" data-mid="57065428" border="0" src="https://freight.cargo.site/w/1000/i/251ee8600f8bc38a3412cf78e0b2a31fd5e37388c729f23563ebc737ef134515/06_Booster.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/82416232f25f5dc11a552dbb0afd6c01611a8dd864b9f58a7f51b280d5c598a9/13_Booster.jpg" data-mid="57065435" border="0" src="https://freight.cargo.site/w/1000/i/82416232f25f5dc11a552dbb0afd6c01611a8dd864b9f58a7f51b280d5c598a9/13_Booster.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7213391d3fbb7d0fef190a49731f90cd979164dbb6875369f549e7cbcbaf1085/04_Booster.jpg" data-mid="57065426" border="0" src="https://freight.cargo.site/w/1000/i/7213391d3fbb7d0fef190a49731f90cd979164dbb6875369f549e7cbcbaf1085/04_Booster.jpg" />We continued to work with the Booster team to help apply their new branding across print, digital, experience and within their culture—the six ring star is a symbol for Booster's internal virtues.<img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3c8daf9145b60dd7ec4eb7c68509cb06d6a077fdca32b9abf12ad3b0358a7a77/07_Booster.jpg" data-mid="57065429" border="0" src="https://freight.cargo.site/w/1000/i/3c8daf9145b60dd7ec4eb7c68509cb06d6a077fdca32b9abf12ad3b0358a7a77/07_Booster.jpg" /><img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/1fcdcaf9c222a417bc102bb0878d190530349f9b4e6effd0ae57dedb9c57953d/17_Booster.jpg" data-mid="57145652" border="0" src="https://freight.cargo.site/w/1000/i/1fcdcaf9c222a417bc102bb0878d190530349f9b4e6effd0ae57dedb9c57953d/17_Booster.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2a4a218ba5058ed7f06b96b9db2ab35a562813b8c6c62eac925467a2e81d8486/05_Booster.jpg" data-mid="57065427" border="0" src="https://freight.cargo.site/w/1000/i/2a4a218ba5058ed7f06b96b9db2ab35a562813b8c6c62eac925467a2e81d8486/05_Booster.jpg" /><img width="853" height="1280" width_o="853" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5b14aafb2f64e36c3b9a51e73e2f9b488e3d3b3c9b2214a0ba9621d1ab47e667/16_Booster.jpg" data-mid="57065438" border="0" data-scale="87" src="https://freight.cargo.site/w/853/i/5b14aafb2f64e36c3b9a51e73e2f9b488e3d3b3c9b2214a0ba9621d1ab47e667/16_Booster.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d1019af56c2c7502f0a98ac0562f4199313381f9dfd63a870c157f285880ffd7/01_Booster.jpg" data-mid="57065423" border="0" src="https://freight.cargo.site/w/1000/i/d1019af56c2c7502f0a98ac0562f4199313381f9dfd63a870c157f285880ffd7/01_Booster.jpg" /> Credits — Brand Identity © 2019 Role: Design Lead &amp; Art Director Designer: Jason Combs Writer: Devin Bambrick Strategy: Sarah Melnyk, Devin BambrickProject Manager: Cody Goshert Studio: Matchstic Client: Booster