Project:
Arlo Decatur—Branding
Arlo Decatur—Branding
Roles:
identity design, name & messaging support
implementation design lead
identity design, name & messaging support
implementation design lead
A team of developers approached us to help them dream up the perfect place for a perfect place…
We started with the name. Arlo beckons a look and voice that carries a charming tune.
We wanted this place to feel in and of Decatur (a delightful little town right outside Atlanta’s interstate loop). The property sits on a plot of land called trinity traingle. A meaningful brandmark was born.
We paired it with a playfully nostalgic voice and timless identity to evoke a sense of history, culture and sophistication.
We started with the name. Arlo beckons a look and voice that carries a charming tune.
We wanted this place to feel in and of Decatur (a delightful little town right outside Atlanta’s interstate loop). The property sits on a plot of land called trinity traingle. A meaningful brandmark was born.
We paired it with a playfully nostalgic voice and timless identity to evoke a sense of history, culture and sophistication.
![](https://freight.cargo.site/t/original/i/6b8225127c6aa01a75e9c0143f373220a8a2a3a47286a0c95158ddfc3bd22620/Matchstic_Arlo_07_2000x1125.jpg)
![](https://freight.cargo.site/t/original/i/7ac0ae9facd9a32dfeeee3eda6dfcf824872bf0620dd4cb7bd9482c7c5aef017/Matchstic_Arlo_04_2000x1125.jpg)
![](https://freight.cargo.site/t/original/i/2919422460590553e949b4e3b9d845832f096767c7140e1129a81bddfb44ad4c/Swirl_Mockup.jpg)
![](https://freight.cargo.site/t/original/i/3572cc9947b92109422145c80aca2e94ce94059e0c38772c62982b31e1ea579d/Matchstic_Arlo_03_2000x1125.jpg)
![](https://freight.cargo.site/t/original/i/333d58db920ffe0c3a421b5a0a2a45bc62b6a1a678bef81607bcf99a96242980/Matchstic_Arlo_06_2000x1125.jpg)
![](https://freight.cargo.site/t/original/i/af570e772f051e603cba687a614a109546d9f1b3268e965e9efa6c7112ec3702/Matchstic_Arlo_05_2000x1125_at200.jpg)
![](https://freight.cargo.site/t/original/i/1ea347f6670b624dcdd1501ee643a7d027dd742ac3c33bdaf3efcacf246ac05b/Matchstic_Arlo_09_2000x1125.jpg)
![](https://freight.cargo.site/t/original/i/ad851abc243383184365b680dc42d8056f78bbfa442a53fb908b773111473e0f/Matchstic_Arlo_08_2000x1125.jpg)
![](https://freight.cargo.site/t/original/i/4f66d053c500ab78a3ebc02a69b6f8e661fafe33febcf05279b9ce4a4f5f31d1/Matchstic_Arlo_10_2000x1125.jpg)
![](https://freight.cargo.site/t/original/i/8e6cfb97094d773def62e0069d87a63f14748a9025bae92d35ad7e5fed765cd5/Matchstic_Arlo_11_2000x1125_at200.jpg)
Other Concepts
____________________
![](https://freight.cargo.site/t/original/i/74b8bd7d3c8dfed6638376c444d7f50ba67af9303dd7086eb846fe2c8e45c275/ArloSolution_02.jpg)
![](https://freight.cargo.site/t/original/i/8749a3e300cc3c771bddf452083917dab2f7cf093ee3b84c74e7034288cfada3/ArloSolution_03.jpg)
![](https://freight.cargo.site/t/original/i/14f7bfe7aa8c03ddf5b348c730eddf059e95e924ad3993c388fa00935bbc50bf/ArloSolution_05.jpg)
![](https://freight.cargo.site/t/original/i/dca88b6c4af04a5c5cf26f1287f79dd5d34367bf359da181f70a6477a6500cea/ArloSolution_04.jpg)
Credits —
Brand Identity, Creative Strategy, Name, Messaging, Print, Web © 2016
Role: Identiy Designer, Name & Messaging Support / Print & Web Design Lead
Lead Designer/Art Direction: Mackenzie Brookshire
Writer: Danielle DePiper
Studio: Matchstic
Client: Greystar
Brand Identity, Creative Strategy, Name, Messaging, Print, Web © 2016
Role: Identiy Designer, Name & Messaging Support / Print & Web Design Lead
Lead Designer/Art Direction: Mackenzie Brookshire
Writer: Danielle DePiper
Studio: Matchstic
Client: Greystar