lead designer &
art director—

brand identity, activation, print, apparel, environment
What began as a look into a complex array of brand and product logos resulted in new monolithic architecture for the Booster brand. Our team helped clarify the need to reinvest in the Booster name rather than their signature product. To represent this shift towards focus, we crafted a decision-making framework centered around audience needs and a reinvigorated identity.

Logo samples: (This logo factory mentality resulted from an entrepreneurial culture, yet ultimately created confusion.)

Simplified monolithic brand architecutre—

We continued to work with the Booster team to help apply their new branding across print, digital, experience and within their culture—the six ring star is a symbol for Booster's internal virtues.

Credits —

Brand Identity © 2019

Role: Design Lead & Art Director
Designer: Jason Combs
Writer: Devin Bambrick
Strategy: Sarah Melnyk, Devin Bambrick
Project Manager: Cody Goshert
Studio: Matchstic
Client: Booster

© 2024 Brit Blankenship