Project:
Design+
Event Branding


*Awarded Graphis Merit, Logo Design

Design+ is an event series by inVision. We developed this visual concept, which was then taken and interpreted into the final identity system by inVision’s in-house creative team.

After exploring the materiality, design, and benefits of this family of products, we determined that they sit at the corner of high-design and high functionality.

We named the brand Tabi: a fabricated, yet human-sounding name that relates to the idea of staying organized and keeping tabs on the next task.