Project:
Design+
Event Branding
Role:
designer—

brand identity concept
Design+ is an event series by inVision. We developed this visual concept, which was then taken and interpreted into the final identity system by inVision’s in-house creative team.


After exploring the materiality, design, and benefits of this family of products, we determined that they sit at the corner of high-design and high functionality.

We named the brand Tabi: a fabricated, yet human-sounding name that relates to the idea of staying organized and keeping tabs on the next task.


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Credits —

Brand Identity © 2015

Creative Direction: Blake Howard
Art Direction: Mackenzie Brookshire
Design: Brit Blankenship, Courtney Perets
Studio: Matchstic
Client: inVision

© 2021 Brit Blankenship