Event Branding

*Awarded Graphis Merit, Logo Design

brand identity concept
Design+ is an event series by inVision. We developed this visual concept, which was then taken and interpreted into the final identity system by inVision’s in-house creative team.

After exploring the materiality, design, and benefits of this family of products, we determined that they sit at the corner of high-design and high functionality.

We named the brand Tabi: a fabricated, yet human-sounding name that relates to the idea of staying organized and keeping tabs on the next task.


Credits —

Brand Identity © 2015

Creative Direction: Blake Howard
Art Direction: Mackenzie Brookshire
Design: Brit Blankenship, Courtney Perets
Studio: Matchstic
Client: inVision

© 2024 Brit Blankenship