Project:
Design+
Event Branding
*Awarded Graphis Merit, Logo Design
Design+
Event Branding
*Awarded Graphis Merit, Logo Design
Role:
designer—
brand identity concept
designer—
brand identity concept
Design+ is an event series by inVision. We developed this visual concept, which was then taken and interpreted into the final identity system by inVision’s in-house creative team.
![](https://freight.cargo.site/t/original/i/2204471a1ae4ea0d970ad4c2c0f34dd0e93eaf4b6fb3039fed84364d8b23936d/designplus_01.png)
After exploring the materiality, design, and benefits of this family of products, we determined that they sit at the corner of high-design and high functionality.
We named the brand Tabi: a fabricated, yet human-sounding name that relates to the idea of staying organized and keeping tabs on the next task.
We named the brand Tabi: a fabricated, yet human-sounding name that relates to the idea of staying organized and keeping tabs on the next task.
![](https://freight.cargo.site/t/original/i/5c1aad3696a9f0963d99141353c074c73ccb15694cb58d9486bb9f779a2025af/designplus_concept.gif)
![](https://freight.cargo.site/t/original/i/5b9109dbe10de9be667143b784fca49fb897b14666869da38a3d47310a01c130/designplus_02.png)
![](https://freight.cargo.site/t/original/i/a8f44a4c804936727017bff085fb375903d6be4b26385aacbfebcbe323ea4f3b/designplus_03.png)
![](https://freight.cargo.site/t/original/i/3bc44ea43648afdf0c5d11fbf7db98540a28bb67d6e85f532d1f3f6024274b9b/designplus_14.png)
![](https://freight.cargo.site/t/original/i/919c9cc2aaea5ffe289e470de6b4517ef44f7ae31e91c0084a20ff464659965d/designplus_05.jpg)
![](https://freight.cargo.site/t/original/i/713e33a7e9517dbab9f68436142fc141253d91847ea6ff2e7c47c2c2e361e72d/designplus_09.png)
![](https://freight.cargo.site/t/original/i/2ab15a6245b6214ea5857938a30ad9d32cfc3055f9708d5484bf74ee9b2e9aca/designplus_10.png)
![](https://freight.cargo.site/t/original/i/0b6551823e2e1f98714aaccedca3771e4c4fbd39cf0d578921fc6b886b5fc4d0/designplus_11.png)
![](https://freight.cargo.site/t/original/i/970cc4aaeb4dc3989c525d41b7064d491b2a23728bedc839cc301c91b6ff0f85/designplus_08.jpg)
![](https://freight.cargo.site/t/original/i/62e482d02992a4768177c5cfa2125fa2bc8af0a0e652cee67a0b2cfa74040a5e/designplus_06.png)
![](https://freight.cargo.site/t/original/i/eaa24a6400ab09aba466b83e03c771573a8a5524f47201dc54e6c2643348dec1/designplus_07.png)
![](https://freight.cargo.site/t/original/i/6d3503e063ec4eb7a903409bce1b39bac9a1326fda6a96bb917268d83167ca64/designplus_12.jpg)
![](https://freight.cargo.site/t/original/i/82a40a4a6f2b239a4040cc9ac462a519ec6e07a735499dad1235bb299acce5c0/designplus_04.jpg)
![](https://freight.cargo.site/t/original/i/6fba6ec56a15d295d4f72d225617bbe5ba596e795bb61f86f3ca6d517bc98ec3/designplus_16.jpg)
Credits —
Brand Identity © 2015
Creative Direction: Blake Howard
Art Direction: Mackenzie Brookshire
Design: Brit Blankenship, Courtney Perets
Studio: Matchstic
Client: inVision
Brand Identity © 2015
Creative Direction: Blake Howard
Art Direction: Mackenzie Brookshire
Design: Brit Blankenship, Courtney Perets
Studio: Matchstic
Client: inVision