Project:
Frank—App Branding

Frank is a personified platform that supports architecture and engineering studios with their operational functions and project management.

With architect / engineer users in mind, we designed a persona to speak their language and feel like a helpful partner. He might seem a bit mysterious, but it’s only because Frank works so hard behind the scenes that you hardly notice him. On the interface he pops in with helpful tips, always signified by his signature typewriter font (Orator) along with his personal signature (brandmark).