Project:
International Justice Mission—Liberate Conference Branding
Role:
design lead &
art director—

brand identity, print, web, event activation, promo, video, packaging

*photography by IJM
The largest anti-slavery organization in the world came to us to help them name and brand a conference celebrating their 20th anniversary. We needed to convey the harsh realities of what they do, while also leaving room to celebrate all of their strides towards ending slavery.



The dynamic logo offers a universal representation of being freed from captivity. The system balances serious and somber stories with bright colors and shape play to display what it means to be liberated.


The identity aims to get people energized about the largest IJM gathering to-date, while giving them a bold call to action.



Designed at Matchstic, © 2018
Brand Identity, Naming, Messaging, Print, Web, Video, Promo, Packaging, Event Activation

Design Lead / Art Director

Writer & Naming Lead: Danielle Wilson
Designers: Jason Combs, Meghan Stewart, Todd Durkee
Photography by International Justice Mission

Work shot by Jason Hales

© 2019 Brit Blankenship