Project:
International Justice Mission—Liberate Conference Branding
*Best of the South, Print Mag
International Justice Mission—Liberate Conference Branding
*Best of the South, Print Mag
Role:
design lead,
art director, naming support—
brand identity, print, web, event activation, promo, video, packaging
*photography by IJM
design lead,
art director, naming support—
brand identity, print, web, event activation, promo, video, packaging
*photography by IJM
The largest anti-slavery organization in the world came to us to help them name and brand a conference celebrating their 20th anniversary. We needed to convey the harsh realities of what they do, while also leaving room to celebrate all of their strides towards ending slavery.
![](https://freight.cargo.site/t/original/i/c09937702002e3bb6f57920080fbac96ff2998436d525067014a91db29b50a91/Liberate_2000x1125_LogoGif.gif)
The dynamic logo offers a universal representation of being freed from captivity. The system balances serious and somber stories with bright colors and shape play to display what it means to be liberated.
![](https://freight.cargo.site/t/original/i/34c1f3bab5326ba0324fc63d8c9d8656d3e41a1d0dcf59903a1dafb0cb2b360c/Liberate_Program_2000x1125.jpg)
![](https://freight.cargo.site/t/original/i/12dcff03bfe2d631265e4acc50d8f77bf3bddf7c11bccece0a67c0f8c4815780/Liberate_Posters_2000x1125.jpg)
The identity aims to get people energized about the largest IJM gathering to-date, while giving them a bold call to action.
![](https://freight.cargo.site/t/original/i/6f8a288ff35ec4a17a7eafbef8d529fa6c5e52a5f4d8bdebe2ff1ad54fb3a704/Liberate_Booklet_2000x1125.jpg)
![](https://freight.cargo.site/t/original/i/9f4a1a251c684332bded31dcf3dc082b1827481d66d6fd1a8a68d6aad556c2ee/Liberate_Nametags_2000x1125.jpg)
![](https://freight.cargo.site/t/original/i/dd75870aca3ada2a80f6bdac54b296c3e9fbbee1a38f26f16ac94a948d9ac51c/Liberate_Tote_2000x1125.jpg)
![](https://freight.cargo.site/t/original/i/166404e6a7e1f6b7376b1eacab10ed33341da0f11c9544ce3337ee2b9413842e/IJM_IdentityRefinements_RD5-31.jpg)
![](https://freight.cargo.site/t/original/i/4b85ed1c41ee26bc178580285745dc087878cf1b94709c2e14884838cdb4cbe3/Liberate_BoxKit2_2000x1125.jpg)
![](https://freight.cargo.site/t/original/i/442a6762a24731bb9f6b30e1dd691903cd271370cc7aaa176959203070f41b37/IJM_IdentityRefinements_RD5-17.jpg)
![](https://freight.cargo.site/t/original/i/dd73ca501ad62b1fca2e3d479a9dfbc7bf11612aa0219354d31a1dd3a5e63e23/Liberate_Buckslip_2000x1125.jpg)
![](https://freight.cargo.site/t/original/i/bd0ce00f9fe9bfd169ec401cbb7bc3e2e5ed898905e3a03e11a1ed2021d00e6f/LiberateWebsite_Scrolling_Smaller.gif)
Credits —
Brand Identity, Naming, Messaging, Print, Web, Video, Promo, Packaging, Event Activation © 2018
Role: Design Lead & Art Director
Designers: Jason Combs, Meghan Stewart, Todd Durkee
Messaging & Naming: Danielle Wilson
Photography by International Justice Mission
Naming: Danielle Wilson
Project Manager: Melissa Kruse
Client: International Justice Mission
Studio: Matchstic
Brand Identity, Naming, Messaging, Print, Web, Video, Promo, Packaging, Event Activation © 2018
Role: Design Lead & Art Director
Designers: Jason Combs, Meghan Stewart, Todd Durkee
Messaging & Naming: Danielle Wilson
Photography by International Justice Mission
Naming: Danielle Wilson
Project Manager: Melissa Kruse
Client: International Justice Mission
Studio: Matchstic