Project:
International Justice Mission—Liberate Conference Branding
*Best of the South, Print Mag
International Justice Mission—Liberate Conference Branding
*Best of the South, Print Mag
Role:
design lead,
art director, naming support—
brand identity, print, web, event activation, promo, video, packaging
*photography by IJM
design lead,
art director, naming support—
brand identity, print, web, event activation, promo, video, packaging
*photography by IJM
The largest anti-slavery organization in the world came to us to help them name and brand a conference celebrating their 20th anniversary. We needed to convey the harsh realities of what they do, while also leaving room to celebrate all of their strides towards ending slavery.
The dynamic logo offers a universal representation of being freed from captivity. The system balances serious and somber stories with bright colors and shape play to display what it means to be liberated.
The identity aims to get people energized about the largest IJM gathering to-date, while giving them a bold call to action.
Credits —
Brand Identity, Naming, Messaging, Print, Web, Video, Promo, Packaging, Event Activation © 2018
Role: Design Lead & Art Director
Designers: Jason Combs, Meghan Stewart, Todd Durkee
Messaging & Naming: Danielle Wilson
Photography by International Justice Mission
Naming: Danielle Wilson
Project Manager: Melissa Kruse
Client: International Justice Mission
Studio: Matchstic
Brand Identity, Naming, Messaging, Print, Web, Video, Promo, Packaging, Event Activation © 2018
Role: Design Lead & Art Director
Designers: Jason Combs, Meghan Stewart, Todd Durkee
Messaging & Naming: Danielle Wilson
Photography by International Justice Mission
Naming: Danielle Wilson
Project Manager: Melissa Kruse
Client: International Justice Mission
Studio: Matchstic