Project:
Royal Thai—Aquisition Rebrand

formerly 1956 by Tai Ping / Royal Thai 

*Graphis Silver Award Winner, Branding

*Graphis Design Annual 2019 Award Winner

Roles:
lead designer, art director, brand strategist—

brand identity, print, packaging, web

Royal Thai inspires well-traveled spaces. In the process of an interntaional merger, they came to us for a look and voice to introduce the brand—under a new moniker—as the world’s largest producer of *axminster carpet. And the best part? This design-led company partners with artisans from all kinds of industries (fashion, architecture, multi-media...) to design their fully-custom collections. You’ll find their designs in hotel’s across the globe.  

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“Axminster” is the technical term for woven flooring in high-volume areas—think high end ballrooms, hotel entrances, yachts, casinos, convention centers...well-travelled spaces.