Royal Thai inspires well-traveled spaces. In the process of a merger, they came to us for a look and voice to introduce the brand, under a new moniker, as the world’s largest producer of *axminster carpet. And the best part? This design-led company partners with artisans from all kinds of industries (fashion, architecture, multi-media...) to design their fully-custom collections. You’ll find their designs in hotel’s across the globe.

Inspire Well-Traveled Spaces, indeed. 



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“Axminster” is the technical term for woven flooring in high-volume areas—think high end ballrooms, hotel entrances, yachts, casinos, convention centers...you got it.





We created a comprehensive system that flexes with both core and trend elements. Both the trend palette and texture bank help reflect the design-centric and collaborative values that Royal Thai embodies.