Royal Thai—Aquisition Rebrand

formerly 1956 by Tai Ping / Royal Thai 

*Graphis Silver Award Winner, Branding

*Graphis Design Annual 2019 Award Winner

lead designer, art director, brand strategist—

brand identity, print, packaging, web

Royal Thai inspires well-traveled spaces. In the process of an interntaional merger, they came to us for a look and voice to introduce the brand—under a new moniker—as the world’s largest producer of *axminster carpet. And the best part? This design-led company partners with artisans from all kinds of industries (fashion, architecture, multi-media...) to design their fully-custom collections. You’ll find their designs in hotel’s across the globe.  

“Axminster” is the technical term for woven flooring in high-volume areas—think high end ballrooms, hotel entrances, yachts, casinos, convention centers...well-travelled spaces.

We created a comprehensive system that flexes with both core and trend elements. A bank of textures and trend palette are built to be expanded and reimagined as the brand grows, thus reflecting the design-centric and collaborative values that Royal Thai embodies.

Credits —

Brand Identity, Brand Strategy, Messaging, Print, Packaging © 2018

Role: Design Lead, Art Director, Strategist
Designers: Kalib Moore, Jason Combs, David Sizemore, Courtney Perets, Meghan Stewart
Strategist & Writer: Danielle DePiper
Project Manager: Lauren Hood
Studio: Matchstic
Client: Royal Thai
© 2024 Brit Blankenship