Project:
Shindigz—Rebrand
Shindigz—Rebrand
Role:
lead designer &
art director—
brand identity
lead designer &
art director—
brand identity
In 2017 the world’s largest online party retailer engaged with us to revamp their family and give them an eye-catching way to tell their story. Founded in 1962, Stumps had grown into a Prom superstore and expanded into two additional brands: Shindigz and Spiritline. We evaluated brand equity and helped focus the brand strategy, then designed a digital-first brand for Shindigz to sell party, prom and spirit products.
![](https://freight.cargo.site/t/original/i/2fd9d87294c55f7f3d7ece814437241af7e0e97cb30a5e054a3aefb7d2fe4b8e/13_Shindigz_2000.png)
![](https://freight.cargo.site/t/original/i/17ed31b3351447194cec01053bb3fa48f6abf45b43a716ce1961196ee87e02f7/03_Shindigz_2000.jpg)
![](https://freight.cargo.site/t/original/i/37fbe72dcaea70ab312f8e8cb305a8f88d37899617c48cd0032f1b90ceb4d6ff/01_Shindigz_2000.jpg)
![](https://freight.cargo.site/t/original/i/cc75844188f7f08a92110a8ef2d09f867ee87f6fe94e21df6375fd0d537aa7e6/09_Shindigz_2000.jpg)
![](https://freight.cargo.site/t/original/i/971bd27c024b81f19b6b82e4fe68f6592093ee3cc14e3f4890f67286f3590502/04_Shindigz_2000.jpg)
![](https://freight.cargo.site/t/original/i/656fcc2024e52ec92af034cdd7013ecac0de7294578e9d986a08ff1cec59a901/12_Shindigz_2000.png)
![](https://freight.cargo.site/t/original/i/8f19a07ec81d81eadf8ddf79bf784b41c9436d48498932b5daf996d390e38eb9/11_Shindigz_2000.jpg)
![](https://freight.cargo.site/t/original/i/b73017c79ee4c9489944699dd7403050af15f5e2678e67287ad34d9e2bc7ebda/06_Shindigz_2000.jpg)
![](https://freight.cargo.site/t/original/i/b355f71215cc9ffd450d8fe5c34eed046c5dc423a6a2f7ce5665ba4273729be8/05_Shindigz_2000.jpg)
An emoji-incorporting icon set, more natural product-styled photography, and new brand voice gave Shindigz a fresh persona, as your witty party coach.
![](https://freight.cargo.site/t/original/i/8e96006ad3805948f025f2001e3b062f704b662d9fee27bfebaacd418875f796/08_Shindigz_2000.jpg)
![](https://freight.cargo.site/t/original/i/456b57caf3ed40849d0e52e99f6f10623b2ff7c4fcb2b233d8d29e5d3fe60790/10_Shindigz_2000.jpg)
![](https://freight.cargo.site/t/original/i/5d9359ae58f4e2c16ec4e352a81fddae5b05e5d99c98918a48a2dbbec8ddc1c8/02_Shindigz_2000.jpg)
Credits —
Brand Identity © 2017-18
Role: Design Lead & Art Director
Designers: Courtney Perets, Ji Young Kim
Writers: Danielle Wilson, Jinah Kim
Strategist: Sarah Melnyk
Project Manager: Melissa Kruse
Studio: Matchstic
Client: Shindigz
Brand Identity © 2017-18
Role: Design Lead & Art Director
Designers: Courtney Perets, Ji Young Kim
Writers: Danielle Wilson, Jinah Kim
Strategist: Sarah Melnyk
Project Manager: Melissa Kruse
Studio: Matchstic
Client: Shindigz