In 2017 the world’s largest online party retailer engaged with us to revamp their family and give them an eye-catching way to tell their story. Founded in 1962, Stumps had grown into a Prom superstore and expanded into two additional brands: Shindigz and Spiritline. We evaluated brand equity and helped focus the brand strategy, then designed a digital-first brand for Shindigz to sell party, prom and spirit products.

An emoji-incorporting icon set, more natural product-styled photography, and new brand voice gave Shindigz a fresh persona, as your witty party coach.