Project:
Tabi—
Product Branding


*Graphis Design Annual 2022, Honorable Mention

PolyVision is a global manufacturer known for crafting innovative writing surfaces and architectural panels for the modern workspace. They needed a brand name for their product line, product names, visual and verbal identity system and packaging for their newest line of B2C collaboration tools. 

After exploring the materiality, design, and benefits of this family of products, we determined that they sit at the corner of high-design and high functionality.

We named the brand Tabi: a fabricated, yet human-sounding name that relates to the idea of staying organized and keeping tabs on the next task.

To uniquely showcase the line, we dreamt up the House of Tabi, an imaginative and fictitious architectural space with surrealistic mysteries. We partnered with Alexis Christodoulou Studio on the vision, styling, and art direction.